Brands use multiple promotional and communication channels to interact with their customers. Previously, they all were seen as stand-alone platforms requiring various resources and effort to succeed. But, with recent growth in the digital marketing landscape, efforts are being made to make them more integrated and seamless.
The first step towards integrated marketing is providing seamless customer support. Although obvious, many brands fail to deliver adequate fluidity to their customers, making the experience underwhelming.
This article will discuss the strategies for delivering a seamless customer experience with integrated marketing. But, before that, let’s understand what it means.
