Jeweler turns lost diamond hunt into viral marketing success
Louisiana jeweler Chris Wisman’s lost diamond hunt turned into a viral marketing...
Jeweler turns lost diamond hunt into viral marketing success
C hris Wisman, owner of Diamond Wise, lost a $4,000 custom ring that sparked his viral marketing campaign. A Louisiana jeweler transformed frustration into a viral marketing campaign by hiding diamonds in public spaces and allowing finders to keep...
them. The tactic has generated thousands of social media views and media attention, sparking interest in whether German jewelers could replicate the strategy. A lost ring sparks a marketing phenomenon The concept originated when a customer failed to retrieve a...







