Retailers Struggle with Emotional Selling, Study Finds
Many retail practitioners find themselves grappling with the concept of consumers making...
Retailers Struggle with Emotional Selling, Study Finds
T he Retail Smiths Peter Smith. Many retail practitioners find themselves grappling with the concept of consumers making emotional purchases, even though they operate in industries that are fundamentally centered on sentiment and personal value. They’ll often agree with...
the general premise, but when it comes to practicing it, well, they say it’s just “not my customers or my products.” Diamonds are, unsurprisingly, an obvious place to witness the disconnect, but that category has been so thoroughly covered of...
