Beaverbrooks Leicester marks two significant achievements in 2026: the 45th anniversary of its establishment in the city and 15 years as branch manager for Jacqui Joynson. The retailer first opened its doors in 1981 at Gallowtree Gate before moving to its present location at 48 Shires Walk in 2008.
To commemorate these milestones, the store has launched a special weekend promotion running from Friday 13th to Sunday 15th November 2026. Customers can engage in a “spin the wheel” contest with prizes valued at over £2,500, including gift cards and jewellery from Beaverbrooks’ in-house brand. Alongside this, shoppers receive £50 off any in-store purchase of £250 or more during the event, as a gesture of appreciation for their loyalty.
The store maintains strong ties to the Leicester community through its partnership with Loros Hospice, which cares for terminally ill patients and their families. Beaverbrooks contributes through team fundraising, volunteer time, and financial donations. Since establishing its charitable programme in 2000, the company has allocated over £27.5 million to more than 2,000 charities worldwide, reinforcing its commitment to social responsibility.
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Beaverbrooks Leicester showcases an extensive selection of products, including its exclusive Beyond Brilliance diamond collection, which features a distinctive diamond cut. The store has also introduced a new Lab Grown Diamond range to meet evolving consumer preferences. Alongside its own brands, it carries jewellery from established names like BOSS and Vivienne Westwood. Adjacent to the main store, a TAG Heuer boutique offers luxury Swiss watches, with additional brands such as GUCCI, Tissot, and Raymond Weil available.
Jacqui Joynson, Branch manager at Beaverbrooks Leicester, said, “We’re incredibly proud to have been part of the Leicester community for 45 years, helping local customers celebrate life’s most meaningful moments. Whether it’s finding the perfect engagement ring, choosing a wedding ring or a gift to mark an anniversary, our team of 15 are passionate about delivering exceptional customer service, who make it special for every customer, every time.
Having been with Beaverbrooks for 15 years myself, it’s wonderful to celebrate this milestone alongside the store’s 45th anniversary in the city. We’ve built such wonderful relationships with our customers over the years, and we look forward to welcoming even more Leicester shoppers through our doors to help them discover beautiful diamonds, jewellery and watches to treasure for years to come.”
