Catering to shoppers craving experiential retail, Studs finds success both in-store and on the road.
Brick-and-mortar retail is back on the rise. Store openings now exceed store closures as consumers crave more personalized, in-store sensory experiences.
This is especially true for younger consumers: In the US, 81% of Gen Z shoppers say they prefer shopping in physical stores to discover new products, and more than 50% say in-store browsing is a way they can disconnect from the digital world .
One brand doing this well is ear piercing and earrings brand STUDS, which offers a highly consultative ear-piercing experience

