10, Sep 2022
Downtown Rockford retailer that includes merchandise from ladies alters marketing strategy
Indigo, 333 E. State St., will close its downtown Rockford location at the end of September.

Indigo, 333 E. State St., will shut its downtown Rockford location on the finish of September.

ROCKFORD — A enterprise providing jewellery, clothes, candles and different objects from ladies entrepreneurs will take shoppers by appointment solely starting subsequent month.

Indigo proprietor Evangelina Jimenez mentioned her storefront at 333 E. State St. will not be open for public procuring.

“We’re simply closing the retail a part of our store, so we aren’t shifting out,” Jimenez mentioned. “The house will nonetheless be below my possession however we simply plan to evolve into one thing that is much less based mostly on foot site visitors.”

Jimenez introduced the change on the shop’s Fb web page and cited “minimal foot site visitors and recession costs” as causes to desert her retail operation.

However, Indigo will stay a downtown presence, Jimenez mentioned.

“As of proper now, we plan to make it a artistic house,” she mentioned. “We’re nonetheless exploring our choices however it is going to be an appointment solely based mostly.”

Extra:Downtown Rockford store closes two months after fundraising efforts to remain open

Jimenez urged her clients to donate to Indigo’s GoFundMe web page, ship potential sponsors and shoppers her approach or attend Indigo’s future particular occasions.

Indigo opened its downtown retailer in July 2021 to showcase objects produced by ladies’s small companies within the space.

Retailer hours are 12 to six pm Wednesday by Saturday by the top of September.

Ken DeCoster covers enterprise information and options. Contact him at 815-987-1391, [email protected] or @DeCosterKen.

This text initially appeared on Rockford Register Star: Downtown retailer that includes merchandise from ladies alters marketing strategy

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