With regards to customer support, clients count on quick and correct assist by way of the channel of their selection. It is as much as companies to determine learn how to finest meet these expectations. This usually means selecting between omnichannel versus multichannel assist.
And whereas each phrases are sometimes used interchangeably, there are distinct variations to those approaches. We’ll overview these key variations, learn how to choose the precise method, and finest practices for delivering buyer assist that leads to glad clients.
What’s omnichannel assist?
A defining attribute of omnichannel assist is that buyer assist is accessible throughout all

