
As part of its novelties for Watches & Wonders Geneva 2023, TAG Heuer is showcasing its lab-grown diamond technology with two different thoroughly unconventional iced-out models. While the star of the show is the TAG Heuer Carrera Plasma Diamant d’Avant-Garde Chronograph Tourbillon 44mm, which features its dial, bezel, case, and bracelet asymmetrically set with 124 clear diamonds (including a solid diamond winding crown), the second The Diamant d’Avant-Garde model debuts a different diamond-growing technology, and it represents the brand’s first use of colored lab-grown diamonds. Building upon the 36mm version of the standard time-and-date Carrera model, the new TAG Heuer




