Customer experience plays a critical role in your relationship with any particular customer. This is precisely why businesses always aim to deliver good customer service and ensure a positive customer experience. Without further ado, here are some examples of negative customer experiences and how you can fix the issues associated with these situations.
Positive vs. Negative Customer Experience
Generally speaking, a negative customer experience happens when the customer’s expectations aren’t met. These can be expectations about your service quality, response time, overall experience, etc. According to research by Microsoft, 58% of customers switch companies due to bad customer service experience.