Vicenzaoro September 2026 closed with a modest rise in attendance, signalling that the new Hall 2 and a coordinated international outreach are paying off. The exhibition recorded a 4% lift in total visitors compared with the September 2025 edition and a 9% jump in foreign attendees.
Visitor growth and international reach
Overall, 136 foreign nations were represented, a 4% increase on the previous year. European representation grew by 9%, matching the same percentage rise seen among non‑European participants, which now total 91 countries. The United States contributed a slight 2% uptick in visitor numbers.
The breadth of national representation shows the show’s role as a crossroads for diverse design traditions, allowing exhibitors to tap into a truly global audience while buyers gain immediate exposure to emerging market aesthetics.
Top source markets included the United Kingdom, Germany, China, India and Romania, followed by Switzerland, Spain, Denmark, Colombia and Belgium. The fastest‑rising visitor origins were South Korea, Singapore, Kuwait, South Africa, Finland, Norway, Denmark, Indonesia, Cyprus and Saudi Arabia.
These source markets reflect a strategic mix of established luxury hubs and fast‑growing economies, giving the fair a balanced platform that supports both high‑volume purchasing and niche, trend‑setting demand.
The buyer programme, run with the Ministry of Foreign Affairs and International Cooperation (MAECI) and the Italian Trade Agency, hosted 700 overseas buyers and 210 Italian buyers, setting a new record for trade‑visitor count.
The programme’s selection process emphasizes a deep understanding of each exhibitor’s product portfolio and target market, ensuring that the buyer‑seller matches are purposeful and generate higher conversion potential.
New Hall 2 and supply‑chain integration
The addition of Hall 2 reshaped the trade‑show layout, allowing the entire jewellery supply chain to sit under one roof. From raw‑material technologies supplied by T.Gold to finished pieces, the event now showcases roughly 1,300 brands in a single, streamlined environment.
The “Boutique Show” format within Hall 2 creates dedicated zones for material innovators, design studios, and finished‑goods retailers, facilitating seamless hand‑offs that mirror real‑world production flows.
Matteo Farsura, head of the organiser’s Jewellery & Fashion division, said, “This growth confirms the work carried out during the transitional editions when construction of the new Hall 2 was underway. Since September ’24, attendance figures from abroad have risen steadily, and now, boosted by T.Gold, they are up by 12% despite an increasingly complex and uncertain international context.”
The record‑setting 910 trade visitors—700 international and 210 domestic—demonstrates how the coordinated effort of MAECI and the Italian Trade Agency translates policy support into tangible market activity.
Consolidating vendors, buyers and educators reduces travel costs and shortens negotiation cycles, which may help participants manage market volatility. The tighter arrangement also encourages spontaneous collaborations that were harder to achieve when exhibitors were scattered across separate halls.
Beyond transactions, the close proximity of educational workshops and technology demos nurtures knowledge exchange, helping participants stay ahead of material‑science advances and design trends.
Related Post: Namibia eyes direct diamond trade with India
Approximately 70 offices of the Italian Trade Agency operate worldwide under President Matteo Zoppas, reinforcing the event’s ability to attract buyers from key markets.
The agency’s global network functions as a conduit for pre‑show outreach, arranging meetings and market briefings that streamline on‑site interactions.
Industry congress and partner network
The World Jewellery Confederation (CIBJO) chose the venue for its centenary congress, drawing over 600 delegates from luxury houses, mining operators and global retailers. The congress highlighted the exhibition’s role as a hub where standards, nomenclature and best practices are discussed. CIBJO president Gaetano Cavalieri emphasized the importance of aligning on trends and consumer behaviour.
The congress programme, devised with sector experts, equips professionals with tools to interpret market shifts, technological innovation, and evolving distribution models.
Strategic partners include MAECI, the Italian Trade Agency, GJEPC India, Hong Kong Jewellery & Jade Manufacturers Association and Francéclat, among others. National collaborators span Confindustria Federorafi, Confcommercio Federpreziosi and several artisan guilds.
These partnerships create a multilayered support system that blends diplomatic outreach, industry advocacy, and craft‑sector representation, amplifying the fair’s reach across both public and private spheres.
VO Vintage, now in its ninth edition, featured 53 exhibitors focused on vintage and modern jewellery and watches, extending the exhibition’s public‑facing component and promoting watchmaking culture through specialist talks.
The dedicated talks, led by horology experts, deepen public appreciation for mechanical craftsmanship and connect collectors with niche artisans.
Future outlook and upcoming events
The organiser’s calendar lists the Jewellery, Gems and Technology event in Dubai (27‑29 October), the Valenza Gem Forum (22 October) and the Italian Jewellery Summit in Arezzo (3 December). The next edition of the main show and T.Gold is slated for 15‑19 January 2027, with VO Vintage following from 15‑18 January.
The upcoming JGTD event in Dubai will showcase cutting‑edge gem‑cutting equipment and digital design platforms, further reinforcing Vicenzaoro’s position as a conduit for technology transfer across continents.
The next edition opens in January.
Combined effect of upgraded facilities and a focused buyer‑engagement strategy suggests the event could maintain its upward trajectory, provided geopolitical tensions do not sharply curtail travel. Ongoing cooperation with government agencies should help smooth any logistical hurdles, while the expanded partner network is expected to deepen market penetration in emerging regions.
