User experience (UX) is like a first date. Just as a bad first date can leave you feeling frustrated and unfulfilled, a poorly designed user experience can leave your customers feeling frustrated and unfulfilled too.
But fear not! In this article, we’ll explore the importance of user experience, how it impacts customer satisfaction as well as tools that will empower you in designing better user experiences. So sit back, relax, and let’s get into it.
First, what is the user experience?
At its core, UX is all about how a user interacts with a product or service. This can range