A mutual friend connected Eve Lee and Dr. Jody Paige Goh in 2023, but their shared exasperation with existing women’s healthcare systems drove them toward a different approach. Both had witnessed how the current framework failed women during critical life transitions—from fertility challenges to menopause—and sought to create alternatives that addressed those shortcomings.
The legalization of elective egg freezing in Singapore in July 2023 intensified their focus. That same month, they launched Hey Taylor, combining a clinic and app to monitor and support women’s health across all life stages.
Interest surged immediately. On the first day of operating their mobile clinic, 140 women requested egg-count testing. Dr. Jody added that legalization had broadened interest in reproductive options, creating an opportune moment for their initiative.
Digital and clinic care merge for proactive health
Hey Taylor integrates physical and digital care. The clinic functions like a primary-care practice, while the app employs clinically validated algorithms to track symptoms, including menstrual cycles, pain levels, and hormonal fluctuations, and identifies issues before they escalate. If the app detects abnormalities, it encourages users to schedule screenings.
Read Also: Thai Artisans’ Craftsmanship Celebrated in Resort Wear Collaboration
This model reflects their belief that women should not wait for symptoms to worsen before seeking medical attention. Dr. Jody highlighted endometriosis as a critical example. Many women dismiss chronic pelvic pain as normal, only to discover later that it stems from a condition affecting fertility.
The clinic prioritizes accessibility through affordable pricing and a “no-wait” policy to minimize delays. While patients often arrive well-informed after researching their symptoms, misconceptions persist, particularly regarding menopause and sexual health.
Lee described the clinic as a response to systemic neglect. The name Hey Taylor, she added, carries personal significance: it honors a potential future child she considered freezing her eggs for, chosen for its gender-neutral quality.
Initial feedback has been positive. Dr. Jody noted that Singaporean women typically arrive with thorough research.
Read Also: Guangzhou balances heritage and modernity in Liwan District
The app’s design emphasizes simplicity and immediate action. Users input basic data, such as cycle length, pain levels, and hormonal fluctuations, into the platform. The system then compares this information against clinically validated benchmarks. If deviations from normal patterns emerge, such as unusually heavy bleeding or prolonged discomfort, the app generates a risk assessment and recommends next steps, ranging from over-the-counter treatments to urgent consultations. Dr. Jody clarified that the algorithms serve as “early warning indicators,” not diagnostic tools. They identify when symptoms require professional evaluation, reducing the risk of delayed treatment.
Affordability and subsidies tackle financial barriers
Cost also poses a barrier. While Hey Taylor maintains transparent pricing, procedures like transvaginal ultrasounds or hormone panels still create financial obstacles. The clinic reduces costs by bundling screenings, such as pairing egg-count tests with pelvic ultrasounds, into single visits. Dr. Jody also directs patients to government subsidies when available, though she acknowledged that even subsidized care can feel prohibitive when symptoms are dismissed as “normal.”
For now, the focus is on refining the existing model. The clinic’s physical space has expanded from a repurposed mobile unit to a permanent location, though the mobile component continues for outreach. Dr. Jody stressed the importance of in-person consultations for conditions requiring physical exams, such as pelvic pain or breast changes, where digital tools cannot replace hands-on assessment.
Expanding care to menopause and beyond
The patient base has diversified beyond fertility-focused women to include those in their 30s and 40s seeking menopause planning or sexual health evaluations. Lee noted that younger patients often inquire about hormonal birth control side effects, while older groups prioritize bone density and cardiovascular risk assessments linked to estrogen decline. The app’s symptom-tracking features now include menopause-specific metrics, such as sleep disruption and mood changes. Dr. Jody cautioned that these metrics require careful interpretation.
