Pulse Of The Fashion Business
In the United States alone, some 20,000 to 25,000 shops were expected to shut in 2020, greater than double the number that did so in 2019. With the pandemic adding to the segment’s woes, many brands have launched into strategic evaluations or have compressed multiyear transformations into just a few months. In 2020, Nike announced the acceleration of its digital technique and investment in its highest potential areas, which it stated would result in job cuts in stores. The authors of this text are Imran Amed (founder, editor in chief, and CEO of the Business of Fashion, and an alumnus …